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  Ron Small interviews commercial directors and creatives in an effort to demystify commercial production. And because it's fun to learn.   
   
   
  Episode 008 - Peter Atencio (Director of "Key and Peele")  
  1hr 17mins - 2-22-12  
 

 

Episode Notes...[+]

Director Peter Atencio discusses how he got Comedy Central to allow him to direct all 8 episodes of the 1st season of "Key and Peele", the decision on whether or not to include a laugh track in the show, completing 8 episodes on a tight schedule and budget, what it was like directing content for the now defunct website SuperDeluxe, striving to bring a cinematic aesthetic to web and sketch comedy, and how directing a DTV horror feature did little to nothing for his career.

Several Sketches from "Key and Peele" that we discuss:
http://www.youtube.com/watch?v=5LGEiIL1__s
http://www.youtube.com/watch?v=-qv7k2_lc0M&feature=related
http://www.youtube.com/watch?v=m1bLXk6UVts

"Wanna See Something Cool?" sketch:
http://vimeo.com/18037607

"Drive Recklessly" sketch:
http://vimeo.com/28656619

Trailer for the horror feature, "The Rig" directed by Peter Atencio:
http://vimeo.com/6694358

A sketch Peter directed for Team Coco:
http://vimeo.com/25788304

"Year One" short Peter directed for Sony Pictures:
http://vimeo.com/5242953

"Siamese Twins" sketch directed by Peter:
http://vimeo.com/18036024

"Show You My Tips" sketch Peter directed for MTV:
http://vimeo.com/21145630

An episode of "Freeloader's Guide":
http://vimeo.com/2028614

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  Episode 007 - Stu Maschwitz (Director / DV Rebel)  
  1hr 34mins - 2-11-12  
 

Episode Notes...[+]

Director/DV Rebel Stu Maschwitz discusses his experience working with George Lucas on the "Star Wars" upgrades, how the overuse of FX can be crux to film makers, how his first major directing gig was for a million dollar Cher music video, why traditional advertising is dead, the nature of his blog and how it aids his work, and why Adam Lisagor is the future of advertising.

You can find Stu's excellent blog ProLost, here:
http://prolost.com/

You can purchase Stu's DV Rebel Guide here:
http://tinyurl.com/74hdbm2

The Cher "A Song For the Lonely" video, which was Stu's first major directing gig:
http://vimeo.com/28892817

You can find Stu's commercial reel (which includes all of his spots discussed) here:
http://vimeo.com/3347550

Adam Lisagor's work: http://sandwichvideo.com/

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  Episode 006 - Vincent LaForet (Photographer / Director)  
  1hr 8mins - 2-9-12  
 

Episode Notes...[+]
Photojournalist turned film maker Vincent Laforet discusses his transition from stills to moving images,  his evolving relationship with Canon, what’s so great about the C300 camera, the importance of persistence, working with creatives, and developing an original feature film in the current climate of reboots and remakes.
 
You can find his work at: http://www.laforetvisuals.com/
You can purchase his book, "Visual Stories", here: http://tinyurl.com/7aer5rz
His first video project, "Reverie", can be found here: http://vimeo.com/7151244
His latest short film, "Mobius" shot on the C300: http://vimeo.com/31525127
The Famous Footwear "Neighborhood" spot we discuss: http://vimeo.com/17355509
The Mountain Dew "White Out" spot Vincent directed and DP'd: http://vimeo.com/15237626
The "Get a Pair" spot we discuss: http://vimeo.com/16668976
Canon's "Behind the Still" campaign: http://vimeo.com/19096657
The VW spec spot Vincent did for Canon: http://vimeo.com/12056425

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  Episode 005 - David Jellison (Commercial Director)  
  1hr 24mins - 1-24-12  
 
Episode Notes...[+]

Commercial director David Jellison discusses transitioning from assistant directing to directing, why brands are afraid to take chances, copyright issues in spec spots, why Nebraska loves "Two and a Half Men", the evolving styles of comedy, and how the music industry is filled with awful people.

You can find his work on his personal website:
www.jellisonfilmgang.com/

The production company that currently reps David:
http://www.accomplice-media.com/home

Below are links to some of his spots that are discussed:

You can find a link to his first spec spot here in the Viral section of www.jellisonfilmgang.com

You can find a link to his "Chicken Up" spot here:
http://www.accomplice-media.com/directors/David-Jellison/161/174

You can find a link to one of his Denny's spots here:
http://www.accomplice-media.com/directors/David-Jellison/161/361

You can find a link to his spec Snickers spot here:
http://www.accomplice-media.com/directors/David-Jellison/161/178

Here is the Sony "Killer Instinct" spot we discuss:
http://www.youtube.com/watch?v=rio5di6oarI

We discuss the Old Spice campaign:
http://www.youtube.com/user/OldSpice?feature=pvchclk

We discuss "The Force" Superbowl spot:
http://www.youtube.com/watch?v=R55e-uHQna0

We discuss the unfortunate law suit against videographer Joe Simon:
http://daredreamermag.com/2011/12/07/the-music-licensing-chickens-have-come-home-to-roost-in-wedding-and-event-videography/

We briefly discuss the David Fincher Adidas spot, which you can see here, along with the making of:
http://www.youtube.com/watch?v=FVQZ8Nq_7wQ

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  Episode 004 - Jason Wingrove (Commercial Director, Co-Host "The RC")  
  1hr 51mins - 1-11-12  
 
Episode Notes...[+]

Commercial Director and Co-host of the immensly popular film making podcast "The RC", Jason Wingrove discusses the DSLR revolution, the subtleties between directing non-actors versus directing actors, the orgins of the RC, and how to put your creative stamp on director's treatments. 

You can find the podcast he co-hosts, The RC at:
http://www.fxguide.com/

You can find his work at:
http://www.jasonwingrove.com/

Here are links to some of the projects of Jason's that we discuss:
Sea Pools mini-docs:
http://vimeo.com/21215828
http://vimeo.com/16964034
http://vimeo.com/16937523
http://vimeo.com/13032225
http://vimeo.com/12735508
http://vimeo.com/12454803
Mitsubishi Evo:
http://vimeo.com/31863139
Pfizer:
http://vimeo.com/18984103

You can find the excellent short film he directed, "Moving Day", here:
http://vimeo.com/31708121

 

Download or play in browser:
 
     
   
     
   
  Episode 003 - Thomas Richter (Commercial Director)  
  1hr 36mins - 1-1-12  
     
 
Episode Notes...[+]

Commercial director and author of the book "The 30-Second Storyteller", Thomas Richter discusses the state of the commercial production industry, the effect of the recession and technology on commercial production,  transitioning from one genre to another, commercial production budgets, and how to work well with clients. 

You can find his work at and purchase his book at:
www.thomasrichter.net

You can also find him at:
http://boxerfilms.net/

At one point during the show, Thomas mentions this website as a useful source for those looking for scripts to shoot for their spec spots:
http://specbank.com/

 

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  Episode 002 - Adam Lisagor Pt 2  
  56 mins - 12-23-11  
     
 

In the continuation of our Adam Lisagor interview, Adam discusses how he developed the concepts for several of his spots, production budgets, casting, and his thoughts on the 1991 film, "Mannequin: On the Move". 
Check out Adam's website to see the videos discussed: www.sandwichvideo.com

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  Episode 001 - Adam Lisagor Pt 1  
  1hr 9mins - 12-23-11  
 

In our pilot episode, director/producer Adam Lisagor discusses his history with commercial production, how he co-created an iphone app that led to him becoming one of the most sought after directors of start-up product-intro spots, his job as a visual effects PA on the Joseph Kahn directed classic "Torque", and what it means to go "full retard".
 
You can check out Adam's work here: www.sandwichvideo.com

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